Hello, and thanks for taking the time to explore who I am and what I strive to achieve. My name is Joff Paradise, and I’ve been asked to write about myself so, well… I say “the Lion doesn’t have to tell the jungle he’s a lion”, but here we go.
I was adopted and taken to the United States of America, where I experienced my own “American story”. I went to school like every normal kid does – but even at an early age, I hated seeing my single mom struggle and I wanted more for her. So I would try and help out where and how I could. I would build model cars and trucks then sell them – and was quite good at it. I did this so she didn’t have to support me as much, but it seemed like she still struggled. I went to high school in Texas, played football, boxed golden gloves, and opened my own t-shirt company in the local Mall.
I was fortunate to earn a full ride scholarship to Texas A&M, and graduated with a Masters in Exercise Physiology and Kinesiology. I owned my own clothing company and sold the swimsuit designs to Venus swimwear – a true American business that began as a start-up in a college dormitory room in Florida. From there, I pursued my dream of owning and operating my own health clubs. After starting my first health club, I grew that business to 10 fitness centers, 3 Casinos and 2 restaurants, a coffee shop and a telecommunications company. I learned that I am very efficient at running companies from start-up and beyond. I also have a passion for fitness, natural health, stem cell study, and currently hold my certificate in the American Academy of Anti Aging Medicine – or A4M.
I have been a successful business entrepreneur for over 40 years and my motto is the same as one of my mentors – “if you give enough people what they want they give you what you want”. Today I am currently involved in several businesses, two of which are MY ABSOLUTE favorites – Trade Coin Club and Click4HelpKids.org – both drive my passion, my life. People ask me “how do you do it with one leg?” to which I reply – “how do you not do it with two?”
Having been through so many sales programs in the past, I am simply not into selling anything these days. See, I feel that people today are in the post-trust era. No one that I can think of likes to “be sold”. Instead, I create relationships that I hope will last a lifetime, and will help others see they can be whatever they want to be. Set your mind to it, and take one thing – Extreme Action! The definition of insanity is doing the same thing over and over again expecting a different result.
Think, work, eat, sleep. Repeat. Why?? To make a paycheck that doesn’t even last the week, or the month? No more JOB. Nope, let’s take action now.
Thank you for reading this and, please, come talk to me. Let’s see what’s holding you back and remove the barriers.